diff --git a/drivers/net/ethernet/netronome/nfp/nfp_devlink.c b/drivers/net/ethernet/netronome/nfp/nfp_devlink.c
index 080a301f379e834ff5ab68dfd4fa45361c3cf807..db2da99f6aa7ca9d86918963e2e57c73ef69286a 100644
--- a/drivers/net/ethernet/netronome/nfp/nfp_devlink.c
+++ b/drivers/net/ethernet/netronome/nfp/nfp_devlink.c
@@ -330,6 +330,15 @@ nfp_devlink_info_get(struct devlink *devlink, struct devlink_info_req *req,
 	return err;
 }
 
+static int
+nfp_devlink_flash_update(struct devlink *devlink, const char *path,
+			 const char *component, struct netlink_ext_ack *extack)
+{
+	if (component)
+		return -EOPNOTSUPP;
+	return nfp_flash_update_common(devlink_priv(devlink), path, extack);
+}
+
 const struct devlink_ops nfp_devlink_ops = {
 	.port_split		= nfp_devlink_port_split,
 	.port_unsplit		= nfp_devlink_port_unsplit,
@@ -338,6 +347,7 @@ const struct devlink_ops nfp_devlink_ops = {
 	.eswitch_mode_get	= nfp_devlink_eswitch_mode_get,
 	.eswitch_mode_set	= nfp_devlink_eswitch_mode_set,
 	.info_get		= nfp_devlink_info_get,
+	.flash_update		= nfp_devlink_flash_update,
 };
 
 int nfp_devlink_port_register(struct nfp_app *app, struct nfp_port *port)
diff --git a/drivers/net/ethernet/netronome/nfp/nfp_main.c b/drivers/net/ethernet/netronome/nfp/nfp_main.c
index 6c10e8d119e4b97a075c032ba36e75da56a5c0d3..f4c8776e42b680ab29058f4bf168781b60b32059 100644
--- a/drivers/net/ethernet/netronome/nfp/nfp_main.c
+++ b/drivers/net/ethernet/netronome/nfp/nfp_main.c
@@ -300,6 +300,47 @@ static int nfp_pcie_sriov_configure(struct pci_dev *pdev, int num_vfs)
 		return nfp_pcie_sriov_enable(pdev, num_vfs);
 }
 
+int nfp_flash_update_common(struct nfp_pf *pf, const char *path,
+			    struct netlink_ext_ack *extack)
+{
+	struct device *dev = &pf->pdev->dev;
+	const struct firmware *fw;
+	struct nfp_nsp *nsp;
+	int err;
+
+	nsp = nfp_nsp_open(pf->cpp);
+	if (IS_ERR(nsp)) {
+		err = PTR_ERR(nsp);
+		if (extack)
+			NL_SET_ERR_MSG_MOD(extack, "can't access NSP");
+		else
+			dev_err(dev, "Failed to access the NSP: %d\n", err);
+		return err;
+	}
+
+	err = request_firmware_direct(&fw, path, dev);
+	if (err) {
+		NL_SET_ERR_MSG_MOD(extack,
+				   "unable to read flash file from disk");
+		goto exit_close_nsp;
+	}
+
+	dev_info(dev, "Please be patient while writing flash image: %s\n",
+		 path);
+
+	err = nfp_nsp_write_flash(nsp, fw);
+	if (err < 0)
+		goto exit_release_fw;
+	dev_info(dev, "Finished writing flash image\n");
+	err = 0;
+
+exit_release_fw:
+	release_firmware(fw);
+exit_close_nsp:
+	nfp_nsp_close(nsp);
+	return err;
+}
+
 static const struct firmware *
 nfp_net_fw_request(struct pci_dev *pdev, struct nfp_pf *pf, const char *name)
 {
diff --git a/drivers/net/ethernet/netronome/nfp/nfp_main.h b/drivers/net/ethernet/netronome/nfp/nfp_main.h
index a3613a2e0aa54fe8db2522f8ac2359949bebbce0..b7211f200d22faf4560da0834e2a8452200bceff 100644
--- a/drivers/net/ethernet/netronome/nfp/nfp_main.h
+++ b/drivers/net/ethernet/netronome/nfp/nfp_main.h
@@ -164,6 +164,8 @@ nfp_pf_map_rtsym(struct nfp_pf *pf, const char *name, const char *sym_fmt,
 		 unsigned int min_size, struct nfp_cpp_area **area);
 int nfp_mbox_cmd(struct nfp_pf *pf, u32 cmd, void *in_data, u64 in_length,
 		 void *out_data, u64 out_length);
+int nfp_flash_update_common(struct nfp_pf *pf, const char *path,
+			    struct netlink_ext_ack *extack);
 
 enum nfp_dump_diag {
 	NFP_DUMP_NSP_DIAG = 0,
diff --git a/drivers/net/ethernet/netronome/nfp/nfp_net_ethtool.c b/drivers/net/ethernet/netronome/nfp/nfp_net_ethtool.c
index cb9c512abc7684671bb5b717432d37c4f51704f6..8f189149efc50c4b79f2f4cf3cea141497fb84b2 100644
--- a/drivers/net/ethernet/netronome/nfp/nfp_net_ethtool.c
+++ b/drivers/net/ethernet/netronome/nfp/nfp_net_ethtool.c
@@ -1237,11 +1237,8 @@ static int nfp_net_set_channels(struct net_device *netdev,
 static int
 nfp_net_flash_device(struct net_device *netdev, struct ethtool_flash *flash)
 {
-	const struct firmware *fw;
 	struct nfp_app *app;
-	struct nfp_nsp *nsp;
-	struct device *dev;
-	int err;
+	int ret;
 
 	if (flash->region != ETHTOOL_FLASH_ALL_REGIONS)
 		return -EOPNOTSUPP;
@@ -1250,39 +1247,13 @@ nfp_net_flash_device(struct net_device *netdev, struct ethtool_flash *flash)
 	if (!app)
 		return -EOPNOTSUPP;
 
-	dev = &app->pdev->dev;
-
-	nsp = nfp_nsp_open(app->cpp);
-	if (IS_ERR(nsp)) {
-		err = PTR_ERR(nsp);
-		dev_err(dev, "Failed to access the NSP: %d\n", err);
-		return err;
-	}
-
-	err = request_firmware_direct(&fw, flash->data, dev);
-	if (err)
-		goto exit_close_nsp;
-
-	dev_info(dev, "Please be patient while writing flash image: %s\n",
-		 flash->data);
 	dev_hold(netdev);
 	rtnl_unlock();
-
-	err = nfp_nsp_write_flash(nsp, fw);
-	if (err < 0) {
-		dev_err(dev, "Flash write failed: %d\n", err);
-		goto exit_rtnl_lock;
-	}
-	dev_info(dev, "Finished writing flash image\n");
-
-exit_rtnl_lock:
+	ret = nfp_flash_update_common(app->pf, flash->data, NULL);
 	rtnl_lock();
 	dev_put(netdev);
-	release_firmware(fw);
 
-exit_close_nsp:
-	nfp_nsp_close(nsp);
-	return err;
+	return ret;
 }
 
 static const struct ethtool_ops nfp_net_ethtool_ops = {